Customer Path to Purchase
Different organizations sometimes refer to the Customer Path to Purchase as shopper marketing, customer decision journey or consumer funnel. Gaining deeper insights into how your customers shop for your product or service is important to businesses. By understanding the motivations, pain points, triggers and decision process, organizations can develop techniques to best engage consumers. Whether it’s optimizing media investment, in-store experience, product offering or budget allocation, Campaign Research will create a plan that will be best suited to achieving your objectives.