With the Toronto Raptors being the first ever Canadian basketball team to make it to the NBA finals, Campaign Research conducted a national public opinion poll of 2100 Canadian’s to investigate whether Canadian’s felt that a Raptor victory was likely and whether they were watching or planned to watch the NBA playoff finals. By a margin of more than 3-1, Canadians believed the Raptors will emerge victorious over the Golden State Warriors (55% vs. 17%). However, faith in a Raptor victory decreased steadily with age with less than half of those 65+ (41%) believing that the Raptors’ will win.
More than half of Canadians claimed they have watched or intended watch an NBA playoff finals game (52% have watched vs. 48% who have not or will not watch). Quebecers were the least interested in watching the finals (30% will watch vs. 70% will not), While Torontonians expressed strong support for their home team with nearly three quarters having watched or intending to watch (73% will watch vs. 27% will not watch).
“The Raptors historic presence at the NBA playoff finals has captured the attention and imagination of Canadian’s. With more than half of Canadian’s believing in a victory for the Raptor’s and watching the games, the Raptor’s are truly a basketball team that all Canadian’s can be proud of.” – said Eli Yufest, CEO of Campaign Research Inc. Eli can be reached at email@example.com or (647) 931-4025 x 109
This online study was conducted by Campaign Research as part of its monthly omnibus study between June 4 to June 5 through an online survey of 2100 randomly selected Canadian adults who are members of Maru/Blue’s online panel Maru Voice Canada and were provided with various incentives to respond. The panelists were selected to reflect Canada’s age, gender and regional distributions in line with 2016 Statistics Canada census data. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.1%, 19 times out of 20.
The results have been weighted by education, age, gender, and region (and in Quebec, language) to match the population according to 2016 Census data. Certain areas or groups may be oversampled but have been weighted to reflect their proportion of Canada’s population. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
The following screening question was asked in order to determine eligibility for participation in the study "Are you 18 years of age or older and eligible to vote in federal elections?"