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John Tory broadens his appeal

This Campaign Research online poll was conducted between March 12 to 14, 2018 among a panel of 595 Toronto voters.

Our latest research on the upcoming Toronto mayoral race indicated that there is a significant gap in terms of support between Mayor John Tory and his three chief opponents. Of decided voters, John Tory received 69% support. Voter intent for Kristyn Wong-Tam was at 10%, while support for Desmond Cole was at 9%. 12% of Torontonians preferred “another candidate” for mayor.

Voter intent for Tory is high across all demographics. Tory’s support continues to transcend partisanship as well, garnering strong support from all provincial political party supporters (Liberals= 70%, PCs= 74%, NDP= 65%, Green= 47%).

Since Doug Ford left the field to pursue elected office in provincial politics, John Tory’s support among PC voters increased from 56% to 74% as well as with NDP voters from 51% to 65% (up from January 2018).

Our latest findings indicate that most Torontonians (61%) approve of the job John Tory has done so far as mayor. This is further reflected in his +39% net approval rating (22% disapprove). Torontonians’ strong approval for Tory exists across all demographic groups.

“We continue to see Torontonians overwhelmingly satisfied with Mayor Tory’s job performance. Mayor Tory is scoring very well across partisan lines. Doug Ford’s departure has significantly strengthened Tory’s support among PC voters” said Eli Yufest, CEO of Campaign Research Inc.


Campaign Research conducted this online poll as part of its monthly omnibus study between March 12 to 14, 2018. The study was conducted among a random sample from an online panel of 595 Toronto voters, whose incentives for participation were handled by the panel provider. Participants were selected to reflect Toronto’s age, gender and regional distributions consistent with 2016 Statistics Canada census data.

A probability sample of this size would have a margin of error of plus or minus 4%, 19 out of 20 times. Data was weighted by age and gender in the City of Toronto according to 2016 Statistics Canada census data. Additional information about this study can be made available upon request.

The following screening question was asked in order to determine eligibility for participation in the study

"Are you 18 years of age or older and eligible to vote in federal elections?"

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